Captain Kidd Had a Public Relations Problem 1701 ~ Garment Dyed Crewneck

Had a Royal Commission ~ Still Ended Up the Headline

William Kidd sailed with a royal privateering commission in 1695. By 1698 he was declared a pirate. Arrested in Boston in 1699 and shipped to London, he became a political show, one party using him to embarrass the powerful men who had backed him. He was hanged at Execution Dock on 23 May 1701.

• For the one who manages the narrative: A gift for the publicist who survived a bad news cycle, the marketer who knows the story beats the facts, and the office scapegoat.
• Brand damage, total: License, backers, ship, and he still lost the only vote that counted, the jury's.
• Spun by: Part of Pirate History & Legends, where the men who hired him stayed out of the story and he became it.

Every crew has that one sweatshirt that ends up on every voyage, and this is the one ~ a Comfort Colors garment-dyed crewneck with a cotton face over cozy fleece, a relaxed fit with a rolled-forward shoulder and that broken-in feel from the very first wear ~ made for bonfires on the beach, chilly harbor mornings and plotting the next adventure