Blackbeard Had a Branding Department ~ Premium Hoodie

The First Personal Brand Had Smoke Effects

Long before anyone said content strategy with a straight face, one man understood that reputation travels faster than any ship. For the marketer who has pitched a rebrand to a skeptical room and the shop owner who designed her own logo at midnight.

• Legend, Clearly Labelled: The tale of Blackbeard with lit slow-burning matches under his hat comes from Johnson's A General History of the Pyrates (1724), written years after his death, and may be embellished.
• Agency Gift, Sorted: Secret Santa for the creative director, or launch day for the founder who finally picked a name.
• Campaign-Ready: Belongs in the brainstorm, at the client dinner, and in the quiet week after the pitch.

Damien keeps one aboard for the night watch, when the sea spray turns cold and the stars come out ~ this Comfort Colors garment-dyed hoodie has a soft cotton face over warm fleece, a jersey-lined hood with a flat cord and a front pouch for the compass and the snacks ~ relaxed fit, rolled-forward shoulders, sizes S through 2XL